Feeling Boulder
Climbing gyms (and outdoor crags) tend to be a very...male environment. Wearing just a sports bra or a “bould” shirt can feel intimidating. At our gym, we started what we called "Hoe Fridays.” On Hoe Fridays (hoe inspired by this TikTok), the girls would wear sports bras, and the guys would go shirtless (mainly dudes who felt self-conscious and climbed only shirt-on). We'd all fake being confident, climb, take whips, and hype each other up. It worked. Now every day is Hoe Friday, and we wear shirts with boob holds to brunch, to the grocery store, and don't care. We’ve embraced the Hoe Mentality.
Our gym motto taken from the TikTok:
When are you going to be: This young? This sexy? This juicy? If not now…CUANDO?!?
We love all jugs, crimps, and slopers equally. Made sustainably.
100% Organic Cotton - Certified by GOTS
All Inks are phthalate-free & vegan
Sweatshop Free - Audited by www.fairwear.org with LEADER status.
Climate Neutral
Made in a factory powered by 100% renewable energy (Wind and Solar)
P.S Read the washing and drying instructions on the tag for proper care ;)
Climbing gyms (and outdoor crags) tend to be a very...male environment. Wearing just a sports bra or a “bould” shirt can feel intimidating. At our gym, we started what we called "Hoe Fridays.” On Hoe Fridays (hoe inspired by this TikTok), the girls would wear sports bras, and the guys would go shirtless (mainly dudes who felt self-conscious and climbed only shirt-on). We'd all fake being confident, climb, take whips, and hype each other up. It worked. Now every day is Hoe Friday, and we wear shirts with boob holds to brunch, to the grocery store, and don't care. We’ve embraced the Hoe Mentality.
Our gym motto taken from the TikTok:
When are you going to be: This young? This sexy? This juicy? If not now…CUANDO?!?
We love all jugs, crimps, and slopers equally. Made sustainably.
100% Organic Cotton - Certified by GOTS
All Inks are phthalate-free & vegan
Sweatshop Free - Audited by www.fairwear.org with LEADER status.
Climate Neutral
Made in a factory powered by 100% renewable energy (Wind and Solar)
P.S Read the washing and drying instructions on the tag for proper care ;)
Climbing gyms (and outdoor crags) tend to be a very...male environment. Wearing just a sports bra or a “bould” shirt can feel intimidating. At our gym, we started what we called "Hoe Fridays.” On Hoe Fridays (hoe inspired by this TikTok), the girls would wear sports bras, and the guys would go shirtless (mainly dudes who felt self-conscious and climbed only shirt-on). We'd all fake being confident, climb, take whips, and hype each other up. It worked. Now every day is Hoe Friday, and we wear shirts with boob holds to brunch, to the grocery store, and don't care. We’ve embraced the Hoe Mentality.
Our gym motto taken from the TikTok:
When are you going to be: This young? This sexy? This juicy? If not now…CUANDO?!?
We love all jugs, crimps, and slopers equally. Made sustainably.
100% Organic Cotton - Certified by GOTS
All Inks are phthalate-free & vegan
Sweatshop Free - Audited by www.fairwear.org with LEADER status.
Climate Neutral
Made in a factory powered by 100% renewable energy (Wind and Solar)
P.S Read the washing and drying instructions on the tag for proper care ;)